In the realm of B2B healthcare marketing, creativity isn't about being bold or loud, but about forging human connections. Humanization and personalization can break through industry conservatism, offering a fresh approach to differentiation. By focusing on empathy, tailored messaging, and understanding individual perspectives, B2B healthcare companies can build trust and drive innovation in a traditionally rigid sector.

Focusing on the actionable

What happened in my startup journey

Product and pain points first

Growth and bravery

Building relationships in sales

Promises: the core of branding

The strength in asking for help

We’re luckier than we think