As traditional advertising effectiveness declined, forward-thinking brands recognized that fostering community creates more sustainable competitive advantages than clever campaigns ever could. Success now encompasses retention, advocacy, and user-generated content—evidence of genuine community bonds.

Strategic marketing is like planning the entire war. It is a higher-level approach that focuses on long-term planning and aligning marketing efforts to develop a sustainable position for your brand in the marketplace.

Success will come to SaaS marketing leaders who understand that while products can be promoted, service relationships must be marketed, nurtured, and continuously reinforced through every communication.

Social media platforms will continue to grow, and new ones will emerge. Only the brands that maintain their core messages while speaking the native language of their audience on each platform they inhabit will thrive and have social media marketing as a driver of their goals.

In the realm of B2B healthcare marketing, creativity isn't about being bold or loud, but about forging human connections. Humanization and personalization can break through industry conservatism, offering a fresh approach to differentiation. By focusing on empathy, tailored messaging, and understanding individual perspectives, B2B healthcare companies can build trust and drive innovation in a traditionally rigid sector.

Focusing on the actionable

What happened in my startup journey

Product and pain points first

Growth and bravery

Building relationships in sales

Promises: the core of branding

The strength in asking for help

We’re luckier than we think