HistoIndex is a MedTech startup specializing in AI digital pathology for fibrosis assessment, with activities in Europe and the U.S. As the sole Marketing and Communications professional, I independently drive all marketing initiatives and brand awareness efforts to communicate its value proposition.

• Autonomously crafted and executed a digital strategy, including a LinkedIn content plan averaging 13.54% engagement rate and a website refresh that increased engagement time by 61 seconds.

• Developed a comprehensive content strategy to drive AI adoption, including educational web pages explaining AI in digital pathology, a high-profile webcast featuring 4 industry experts showcasing AI's utility in fibrosis assessment, and a blog series to establish thought-leadership

• Spearheaded end-to-end event management: organized by-events at major industry conferences (AASLD and EASL), managed a $100K budget, attracted 60 key partners per event, designed exhibition booths, and led a high-profile industry webcast featuring 4 top speakers.

• Developed and implemented internal and external communication strategies, resulting in a consistent brand voice across all corporate positioning and a 46% increase in employee alignment.

Re:cast AI is a SaaS platform leveraging Generative AI for image creation in marketing, launched during the emergence of DALL-E 2 and the rise of generative AI awareness. As CMO, I implemented the marketing strategy to drive user acquisition and engagement across multiple channels.

• Developed and implemented the go-to-market strategy for an AI-powered SaaS product, achieving a 20% user conversion rate on landing pages.

• Implemented a "human-centric AI" branding strategy through a narrative positioning AI as an assistive tool rather than a replacement for human creativity, emphasizing the synergy between humans and AI and addressing misconceptions about the use of AI in the creative process.

• Launched targeted digital marketing campaigns, resulting in a 2.5x quarterly increase in website traffic and showcasing the AI technology's benefits to potential users.

• Created and managed email marketing campaigns, consistently achieving 25% open rates and 15% click-through rates, effectively nurturing leads and driving product adoption.

• Collaborated with the product team to gather user feedback and concerns about AI, aligning marketing messaging with key features and benefits, enhancing user understanding and trust.

• Produced both print and digital materials, such as brochures, flyers, and advertisements, resulting in increased brand recognition and revenue of $1M in the first year of operations.

• Created and edited visual content for social media and email marketing campaigns, resulting in a 10% increase in generated leads.

• Oversaw brand implementation and creative development for Asia and the U.S. Created marketing collateral such as brochures, videos, infographics, decks, email campaigns, and social media posts.

• Established an approval system to achieve consistent branding across multiple markets, implementing modular and easy-to-use templates for company stationary, including letterheads, document formatting, and deck templates.

• Managed and executed a website refresh, involving content creation, creative quality assurance, and vendor management. The project achieved a 3x increase in average session duration while reducing the bounce rate by 10%.

• Produced company videos for product demonstrations, advertising, and general introductions. This involved conceptualising the story, filming, and editing.

• Directed the launch of 2 new core services, collaborating with cross-functional stakeholders to achieve a 24% growth in annual sales revenue.

• Conducted market studies and competitor analyses to identify key opportunities for growth, using insights to drive marketing campaigns and optimize the customer experience.

• Managed the strategy and execution of the events, including ASCO 21, ASCO 20, and ESMO 19.

• Produced multimedia materials, such as videos, decks, and brochures for product marketing and sales product training.

• Collaborated with our overseas distributors to produce marketing materials that secured the first purchase order of SGD$200k from Souther Philippines Medical Center for the MUSE ECG System.