• Brand Narrative Development & Content Guidelines

• Social Media Marketing & Community Management

• Content Audit and Strategy Development

• Content Creation

[Acquired]

• Architected complete go-to-market, brand, and communications strategy, leadin g market research and competitive analysis to establish product-market fit in the $20B+ healthcare sector. 

• Launched a product website achieving 1000+ visitors, 1:05 min engagement time, 17% contact form conversion rate, and top 3 Google rankings for 2 key industry terms in 3 months. 

• Developed a comprehensive messaging framework and sales enablement materials like technical documentation, effectively translating complex AI capabilities into healthcare value propositions that supported sales team in securing first pilot implementation with major hospital chain. 

• Successfully collaborated with external contractors for brand implementation while maintaining consistent voice and messaging to scale marketing initiatives cost-effectively. 

HistoIndex is a MedTech startup specializing in AI digital pathology for fibrosis assessment, with activities in Europe and the U.S. As the sole Marketing and Communications professional, I independently drive all marketing initiatives and brand awareness efforts to communicate its value proposition.

• Autonomously crafted and executed a digital strategy, including a LinkedIn content plan averaging 13.54% engagement rate and a website refresh that increased engagement time by 61 seconds.

• Developed a comprehensive content strategy to drive AI adoption, including educational web pages explaining AI in digital pathology, a high-profile webcast featuring 4 industry experts showcasing AI's utility in fibrosis assessment, and a blog series to establish thought-leadership

• Spearheaded end-to-end event management: organized by-events at major industry conferences (AASLD and EASL), managed a $100K budget, attracted 60 key partners per event, designed exhibition booths, and led a high-profile industry webcast featuring 4 top speakers.

• Developed and implemented internal and external communication strategies, resulting in a consistent brand voice across all corporate positioning and a 46% increase in employee alignment.

Re:cast AI is a SaaS platform leveraging Generative AI for image creation in marketing, launched during the emergence of DALL-E 2 and the rise of generative AI awareness. As CMO, I implemented the marketing strategy to drive user acquisition and engagement across multiple channels.

• Developed and implemented the go-to-market strategy for an AI-powered SaaS product, achieving a 20% user conversion rate on landing pages.

• Implemented a "human-centric AI" branding strategy through a narrative positioning AI as an assistive tool rather than a replacement for human creativity, emphasizing the synergy between humans and AI and addressing misconceptions about the use of AI in the creative process.

• Launched targeted digital marketing campaigns, resulting in a 2.5x quarterly increase in website traffic and showcasing the AI technology's benefits to potential users.

• Created and managed email marketing campaigns, consistently achieving 25% open rates and 15% click-through rates, effectively nurturing leads and driving product adoption.

• Collaborated with the product team to gather user feedback and concerns about AI, aligning marketing messaging with key features and benefits, enhancing user understanding and trust.

• Produced both print and digital materials, such as brochures, flyers, and advertisements, resulting in increased brand recognition and revenue of $1M in the first year of operations.

• Created and edited visual content for social media and email marketing campaigns, resulting in a 10% increase in generated leads.

• Oversaw brand implementation and creative development for Asia and the U.S. Created marketing collateral such as brochures, videos, infographics, decks, email campaigns, and social media posts.

• Established an approval system to achieve consistent branding across multiple markets, implementing modular and easy-to-use templates for company stationary, including letterheads, document formatting, and deck templates.

• Managed and executed a website refresh, involving content creation, creative quality assurance, and vendor management. The project achieved a 3x increase in average session duration while reducing the bounce rate by 10%.

• Produced company videos for product demonstrations, advertising, and general introductions. This involved conceptualising the story, filming, and editing.

• Directed the launch of 2 new core services, collaborating with cross-functional stakeholders to achieve a 24% growth in annual sales revenue.

• Conducted market studies and competitor analyses to identify key opportunities for growth, using insights to drive marketing campaigns and optimize the customer experience.

• Managed the strategy and execution of the events, including ASCO 21, ASCO 20, and ESMO 19.

• Produced multimedia materials, such as videos, decks, and brochures for product marketing and sales product training.

• Collaborated with our overseas distributors to produce marketing materials that secured the first purchase order of SGD$200k from Souther Philippines Medical Center for the MUSE ECG System.