Graphic Design: Next-gen services
Professional Work
December 2022
Pushing out professional services in a competitive landscape among giants is not an easy feat as a start-up. The goal of this project is to provide memorable leave-behinds for prospects to push into a mature market.
The challenge
“We are the choice provider for genomics.”
When your competitors a large global businesses with a strong presence in multiple markets for decades, it is hard to gain the trust and convince prospects to switch over to services provided by a local startup. Positioning and messaging is key to success.
The idea
To position ourselves as a professional, leading expert in genomics sequencing by having a strong content strategy that exudes professionalism
Roles: Graphic Designer and Content editor
Results
Feedback and reception
“Words can’t duly describe how valuable your contributions have been to the team. Thank you for vetting through all the content and turning them into beautiful brochures, offering your marketing expertise and opinions, and being super responsive all the time.”
- Wendy, Business development | Collaborator
Gratitude and acknowledgements
Wendy, Wei Ying, Noel, & Pan
Thank you for being extremely patient and accommodating to my work arrangements, always ready to hop on calls to discuss and brainstorm ways to improve the messaging and supporting graphics, and guiding me through the technicalities of each service. I am extremely lucky to be trusted by the team, for the patience, grace, and kindness that you have showered on me.
Tools and skills
Layout and design - Adobe Illustrator, InDesign